An absolute guarantee of quality
Concepts and terms such as haute horlogerie, high-end, precious, luxury or prestige watches are neither strictly defined nor universally accepted within the watchmaking world.
Admittedly, various watchmaking criteria to inform or reassure the final customer do exist, and some of them are defined and applied with suitable rigour. As yet, however, none of them meets all the expectations that a customer is entitled to have when spending a considerable amount on purchasing an exceptional timepiece.
This situation sometimes arouses a certain degree of confusion among customers. It may even prove an obstacle to the recognition of quality watchmaking to which we have always been so strongly attached, in this land of time-honoured watchmaking traditions.
Based on this situation, the Fleurier Quality Foundation has set itself the ambitious task of uniting, within a single certification a series of exclusive demands in order to assure the final customers that they are purchasing a watch that features:
- 100% manufactured in Switzerland,
- reliable precision in all circumstances,
- tested reliability and poven durability,
- exclusive aesthetic quality of finish.
100% manufactured in Switzerland
The certification is exclusively open to Swiss brands that applies for it and that meets the criteria.
A guarantee of independence
The creation of The Fleurier Quality Foundation was supported by the public authorities, including the Swiss Federal Government (SECO), the Canton of Neuchâtel, the Municipality of Val-de-Travers, the Val-de-Travers Regional Association, and the Philippe Jéquier Foundation, as well as the brands and Manufactures located in Fleurier: Bovet Fleurier SA, Chopard Manufacture SA and Parmigiani Fleurier SA.
Clear-cut procedure, historical legitimacy
The certification procedure is conducted in an objective manner, under the supervision of a Technical Committee that is independent from the participating brands. This website illustrates the watchmaking tradition within which the Fleurier Quality Foundation finds its natural place, and the various stages that lead to certification and to the right to use the logo:
La haute horlogerie certifiée